Secteur: Food Industry

Always keen to guarantee its clients confidentiality, integrity, and data quality in the qualitative and quantitative studies it conducts, the B3 teams took the time to define the scope of intervention and the essential and non-essential features of its agents Barth and James B. After several months of development, we are proud to introduce our two new B3 contributors.

For qualitative research, there is Bart, the moderator’s invaluable assistant. Bart is the “double agent” who follows up, remembers everything, and retains everything. For the quantitative analysis, there is James B., the participant’s assistant, who never influences them. His role is to ensure that the participant remains attentive and that their responses, which may sometimes seem incoherent, are in line with what they meant to say. In short, he is the working memory. With Barth and James B., we are further increasing the quality of our insights, with complete integrity.

How to successfully segment your customers? By Philippe Savereux and Alexis Bonis Charancle, CEO of Market Vision and Associate CEO of B3 TSI.

It goes without saying that successful segmentation requires a good balance between qualitative and quantitative data. But what else? What are the best philosophical and practical approaches? What are the most relevant approaches? These are the questions we asked Philippe Savereux (Market Vision) and Alexis Bonis Charancle (B3 TSI), who work in partnership on these segmentation issues and reveal here some of the inner workings of this exercise.

Companies just need a little push to take action on CSR issues

While greenwashing—and social washing—are unfortunately fairly widespread practices among companies, there is a genuine desire among employees themselves to take action on CSR issues. There is also frustration among many organizations, particularly smaller ones, about not knowing how to take action.

This observation motivated Florence Morgen, founder of O-, Alexis Bonis Charancle, Associate Director of B3TSI, and Didier Pencréach to develop a method called MS 17.169, with the dual aim of mobilizing employees and drawing on the 17 Sustainable Development Goals defined by the UN. Alexis Bonis Charancle (B3TSI) outlines the main points for us.

A good map is the best way to make the most of growth opportunities

Mapping existing growth opportunities in a market on a single A4 sheet is not an easy task at first glance. Especially when it involves describing these opportunities using real strategic information. However, this is the challenge taken up by Alexis Bonis Charancle (B3TSI) and Philippe Savereux (Market Vision). Here, they explain their approach, including the principles behind the map’s construction and how to use it, with examples.