{"id":135,"date":"2025-06-09T10:24:17","date_gmt":"2025-06-09T08:24:17","guid":{"rendered":"https:\/\/b3tsi.com\/expertises\/food-professions\/"},"modified":"2025-10-30T14:26:39","modified_gmt":"2025-10-30T13:26:39","slug":"food-industry","status":"publish","type":"page","link":"https:\/\/b3tsi.com\/en\/expertises\/food-industry\/","title":{"rendered":"Be-Food Industry"},"content":{"rendered":"\n<section id=\"are-you-an-expert-in-food-industry\" class=\"blue \">\n    <div class=\"container w100\">\n        \n\n    <h2 class=\"title white en\">Are you a player in the agri-food industry,<br>an <strong>expert in culinary \/ food professions<\/strong><\/h2>\n\n\n\n<div class=\"text\">\n            <p style=\"text-align: center;\">For over 35 years, we have been supporting the actors in your ecosystem to better <br \/>understand the expectations of professionals and consumers, their satisfaction, opinions, practices,<br \/> and to test new concepts, both in France and internationally with our partner network <B3LIKE> in more than 80 countries !<br \/>\n<strong>On average, 40 studies per\/year.<\/strong><\/p>\n    <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"expertise-serving-professionals-and-consumers\" class=\"white \">\n    <div class=\"container w100\">\n        \n\n    <h2 class=\"title blue en\">An <strong>expertise<\/strong> at the service of<br> professionals and consumers<span class=\"bigpoint\">.<\/span><\/h2>\n\n\n\n<div class=\"block-image-text ltr\">\n            <div class=\"left w40\">\n                            <div class=\"mask\"><\/div>\n                <img decoding=\"async\" src=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/06\/b3tsi-commitments-always-compliance-scaled.jpg\" alt=\"Un accompagnement point par point\">\n                <div class=\"wrapper\">\n                    \n                <\/div>\n               \n        <\/div>\n        <div class=\"right w60\">\n                        <div class=\"text\">\n                                    <p>With a wide range of qualitative and quantitative data collection methods &#8211; online, CATI, CAWI, phone to web, chatbot or AI agent, individual or group interviews&#8230; as well as with  data processing capabilities from simple analyses to complex modeling, up to the generation and digestion of insights.<br \/>\n&nbsp;<br \/>\nChoosing B3 means benefiting from the services of an sparring partner in the sector, to support you in your research study projects, speaking the language, adapted to the pace of the culinary professions, with controlled access to professionals in the field, with also mirrored access to consumers via the B3 monavisur public community.<br \/>\n&nbsp;<br \/>\nAll this, in full compliance with local\/ regional, and international regulations (GDPR) and the highest standards and best practices in market research (ESOMAR).<br \/>\n&nbsp;<br \/>\nNot to mention the B3 studio to explore the field of innovations!<\/p>\n                            <\/div>\n                            <div class=\"button-wrap\">\n                    <a class=\"btn-primary\" href=\"\/en\/contact\">Contact us<\/a>                <\/div>\n                    <\/div>\n    <\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"need-to-take-the-pulse-of-your-customers\" class=\"blue \">\n    <div class=\"container \">\n        \n\n    <h2 class=\"title white en\">Need to take <strong>the pulse<\/strong> of your clients<\/h2>\n\n\n\n<div class=\"text\">\n            <p style=\"text-align: center;\">\n<p style=\"text-align: center;\">We give you access to the right contacts to gather accurate and actionable insights.<\/p>\n    <\/div>\n\n<div class=\"block-cards-picto-title\">\n    <ul class=\"cards\">\n                      \n\n                        \n            \n                            <li class=\"w32\">\n            \n            \n            \n                                    <div class=\"image\">\n                        <img decoding=\"async\" class=\"img-classic\" src=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/06\/b3tsi-need-to-take-the-pulse-of-your-customers-scaled.jpg\" alt=\"M\u00e9tiers de bouche\">\n                    <\/div>\n                \n                \n                                    <div class=\"title\">\n                        Managers and\/or<br>\r\ncollaborators in the<br>\r\nculinary professions                    <\/div>\n                \n                                    <div class=\"text\">\n                        <p><p>Restaurants, caf\u00e9s, bars, hotels,<br \/>\nartisans in the food trades: caterers,<br \/>\nbutcher shops, bakeries, pastry shops,<br \/>\nfine grocery stores, chocolatiers.<\/p>\n<\/p>                    <\/div>\n                \n                            <\/li>\n                      \n\n                        \n            \n                            <li class=\"w32\">\n            \n            \n            \n                                    <div class=\"image\">\n                        <img decoding=\"async\" class=\"img-classic\" src=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/06\/b3tsi-need-to-take-the-pulse-of-your-customers2-scaled.jpg\" alt=\"Autres m\u00e9tiers de l&#039;agroalimentaire\">\n                    <\/div>\n                \n                \n                                    <div class=\"title\">\n                        Other professionals<br>\r\nin the agri-food<br>\r\necosystem                    <\/div>\n                \n                                    <div class=\"text\">\n                        <p><p>Companies of all sizes <br \/>\nin management functions<br \/>\n(commercial, marketing, supply, HR, IT&#8230;). <\/p>\n<\/p>                    <\/div>\n                \n                            <\/li>\n                      \n\n                        \n            \n                            <li class=\"w32\">\n            \n            \n            \n                                    <div class=\"image\">\n                        <img decoding=\"async\" class=\"img-classic\" src=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/06\/b3tsi-need-to-take-the-pulse-of-your-customers3-scaled.jpg\" alt=\"Consommateurs\">\n                    <\/div>\n                \n                \n                                    <div class=\"title\">\n                        Consumers and buyers<br>\r\nin parallel.                     <\/div>\n                \n                \n                            <\/li>\n            <\/ul>\n<\/div>\n\n\n    <h3 class=\"title white en\">Let&#8217;s talk<\/h3>\n\n\n\n<div class=\"text\">\n            <p style=\"text-align: center;\">We help you identify the most relevant targets to meet your challenges.<\/p>\n    <\/div>\n\n\n<div class=\"button-wrap\">\n            <a href=\"\/en\/contact\" target=\"_self\" class=\"btn-primary\">\n            Contact us        <\/a>\n    <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"our-services-for-your-qualitative-and-quantitative-projects\" class=\"white \">\n    <div class=\"container w100\">\n        \n\n    <h2 class=\"title blue en\">Our services for your ad hoc<br> <strong>qualitative and quantitative<\/strong> projects<span class=\"bigpoint\">.<\/span><\/h2>\n\n\n\n<div class=\"text\">\n            <p style=\"text-align: center;\">We tailor our support to your needs\u2014whether you prefer autonomy or want to leverage our expertise.<br \/>\nFrom targeted interventions to full outsourcing across the healthcare market research value chain, in France and internationally.<\/p>\n    <\/div>\n\n\n<div class=\"block-image-text ltr\">\n    <div class=\"left w50\">\n                    <div class=\"mask\"><\/div>\n                            <div class=\"text-over-image\">\n                    <p><strong>ACCESS<\/strong><br \/>\nThe art\u2026 of reaching<br \/>and connecting<\/p>\n                <\/div>\n               \n            <img decoding=\"async\" src=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-services-and-industry-services-carousel-slide1-scaled.jpg\" alt=\"Acc\u00e8s\">\n            <div class=\"wrapper\">\n                \n            <\/div>\n           \n    <\/div>\n    <div class=\"right w50\">\n                        <div class=\"text\">\n                            <p style=\"text-align: center;\">Quick question, opinion, validation, or launching a study or research project you want to manage directly in DIY mode ?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Expert boards, quantitative surveys, qualitative interviews, or even<br \/> a single question.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Access directly our network of professionals. We handle the contractual, regulatory, and compensation aspects for you<\/strong>.<\/p>\n                    <\/div>\n            <\/div> \n<\/div>\n\n\n \n\n<!-- VIEWBOX -->\n<div class=\"slide-viewbox\" id=\"slideViewbox\">\n  <div id=\"viewImg\">\n    <div class=\"mask\"><\/div>\n    <div class=\"slide-title\" id=\"viewTitle\"><\/div>\n  <\/div>\n  <div id=\"viewText\"><\/div>\n<\/div>\n\n<!-- CAROUSEL -->\n<div class=\"carousel-wrapper\">\n  <div id=\"splide-services\" class=\"splide\">\n    <div class=\"splide__track\">\n      <ul class=\"splide__list\">\n                  <li class=\"splide__slide\"\n              style=\"background-image: url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-services-and-industry-services-carousel-slide2-scaled.jpg');\"\n              data-img=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-services-and-industry-services-carousel-slide2-scaled.jpg\"\n              data-title=\"&lt;strong&gt;DESIGN&lt;\/strong&gt;\r\nThe art\u2026 of questioning and&lt;br&gt; \r\nchoosing the appropriate wording\"\n              data-html-id=\"slide-html-1\">\n            <div class=\"mask\"><\/div>\n            <div class=\"title-wrap\">\n              <div class=\"slide-title\"><strong>DESIGN<\/strong>\r\nThe art\u2026 of questioning and<br> \r\nchoosing the appropriate wording<\/div>\n            <\/div>\n            <div id=\"slide-html-1\" class=\"slide-hidden-html\" style=\"display: none;\">\n              <p>Do you have a study or research project and need expert advice to challenge, outsource the writing, or test a questionnaire\/study protocol ?<br \/>\nA limited target audience and no room for error ?<br \/>\nNeed to validate your study&#8217;s compliance with the latest standards ?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Call on our expertise in qualitative and quantitative research, web and telephone data collection, and our subject matter experts (healthcare professionals with expertise in a particular pathology, specific interest, DPO, regulatory matters, etc.).<\/strong><\/p>\n            <\/div>\n          <\/li>\n                  <li class=\"splide__slide\"\n              style=\"background-image: url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-services-and-industry-services-carousel-slide3-scaled.jpg');\"\n              data-img=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-services-and-industry-services-carousel-slide3-scaled.jpg\"\n              data-title=\"&lt;strong&gt;RECRUITMENT&lt;\/strong&gt;\r\nThe art\u2026 of selecting&lt;br&gt;\r\nand motivating\"\n              data-html-id=\"slide-html-2\">\n            <div class=\"mask\"><\/div>\n            <div class=\"title-wrap\">\n              <div class=\"slide-title\"><strong>RECRUITMENT<\/strong>\r\nThe art\u2026 of selecting<br>\r\nand motivating<\/div>\n            <\/div>\n            <div id=\"slide-html-2\" class=\"slide-hidden-html\" style=\"display: none;\">\n              <p>Need to call on professionals for a study or research project,<br \/>\nor for expert advice ?<br \/>\nDIY or with broader market research support ?<br \/>\nLooking for specific profiles (interest, practice, affinity, etc.) ?<br \/>\nWant to get the \u201cright\u201d sample size, the \u2018right\u2019 duration,<br \/>\nand the \u201cright\u201d compensation ?<br \/>\n&nbsp;<br \/>\n<strong>Take advantage of our expertise in recruiting professionals,<br \/>\nour in-depth knowledge of their daily lives and regulatory requirements\/obligations in terms of GDPR, PV, transparency, etc., and our B3Sant\u00e9Pro panel.<\/strong><\/p>\n            <\/div>\n          <\/li>\n                  <li class=\"splide__slide\"\n              style=\"background-image: url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-services-and-industry-services-carousel-slide4-scaled.jpg');\"\n              data-img=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-services-and-industry-services-carousel-slide4-scaled.jpg\"\n              data-title=\"&lt;strong&gt;AD HOC COLLECTION&lt;\/strong&gt;\r\nThe art and method\u2026 of conducting&lt;br&gt;\r\nand controlling data collection\"\n              data-html-id=\"slide-html-3\">\n            <div class=\"mask\"><\/div>\n            <div class=\"title-wrap\">\n              <div class=\"slide-title\"><strong>AD HOC COLLECTION<\/strong>\r\nThe art and method\u2026 of conducting<br>\r\nand controlling data collection<\/div>\n            <\/div>\n            <div id=\"slide-html-3\" class=\"slide-hidden-html\" style=\"display: none;\">\n              <p>Would you like to set up a study site?<br \/>\nDo you need logistical support for reliable, timely ad hoc data collection?<br \/>\n&nbsp;<br \/>\n<strong>Entrust us with your fieldwork. We provide you with our infrastructure for hosting, fieldwork (CATI\/CAWI\/qualitative), our B3Sant\u00e9Pro panel, our teams (tele-interviewers\/health expert moderators), and our quality control\/consistency solutions (AI-assisted).<\/strong><\/p>\n            <\/div>\n          <\/li>\n                  <li class=\"splide__slide\"\n              style=\"background-image: url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-services-and-industry-services-carousel-slide5-scaled.jpg');\"\n              data-img=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-services-and-industry-services-carousel-slide5-scaled.jpg\"\n              data-title=\"&lt;strong&gt;STATISTICAL PROCESSING&lt;\/strong&gt;\r\nThe art and manner... of using&lt;br&gt;\r\nor creating statistics\"\n              data-html-id=\"slide-html-4\">\n            <div class=\"mask\"><\/div>\n            <div class=\"title-wrap\">\n              <div class=\"slide-title\"><strong>STATISTICAL PROCESSING<\/strong>\r\nThe art and manner&#8230; of using<br>\r\nor creating statistics<\/div>\n            <\/div>\n            <div id=\"slide-html-4\" class=\"slide-hidden-html\" style=\"display: none;\">\n              <p>Need \u201csimple\u201d statistical processing with flat sorting and cross-sorting, multivariate analysis ?<br \/>\nAd hoc statistical support to build a profile or segmentation ?<br \/>\nAd hoc modeling to feed forecasts, a value scale (satisfaction, quality of engagement, etc.) ?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Let our teams of experts in statistics and data science, assisted by artificial intelligence, guide you with our proprietary methodologies (Parent-Bonis Scale\/OQVM, MR 17189, etc.) to get the most out of your primary and\/or secondary data.<\/strong><\/p>\n            <\/div>\n          <\/li>\n                  <li class=\"splide__slide\"\n              style=\"background-image: url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-services-and-industry-services-carousel-slide6-scaled.jpg');\"\n              data-img=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-services-and-industry-services-carousel-slide6-scaled.jpg\"\n              data-title=\"&lt;strong&gt;ANALYSIS&lt;\/strong&gt;\r\nThe art and manner... of driving,&lt;br&gt;\r\ncontrolling, and detecting weak signals\"\n              data-html-id=\"slide-html-5\">\n            <div class=\"mask\"><\/div>\n            <div class=\"title-wrap\">\n              <div class=\"slide-title\"><strong>ANALYSIS<\/strong>\r\nThe art and manner&#8230; of driving,<br>\r\ncontrolling, and detecting weak signals<\/div>\n            <\/div>\n            <div id=\"slide-html-5\" class=\"slide-hidden-html\" style=\"display: none;\">\n              <p>Are you overwhelmed by data and need support with analysis, synthesis, and\/or the \u201cso what ?\u201d<br \/>\nDo you want to refocus on a small number of KPIs?<br \/>\nDo you need an outside perspective to challenge\/reinforce your analyses?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Take full advantage of our analytical expertise, supported by artificial intelligence, and our understanding of your ecosystem for optimal interpretation and informed decision-making.<\/strong><\/p>\n            <\/div>\n          <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"our-consulting-services-in-statistics-data-science-and-analytics\" class=\"blue \">\n    <div class=\"container \">\n        \n\n    <h2 class=\"title white en\">Our consulting services in<br><strong>statistics<\/strong>, <strong>data science<\/strong>, and <strong>analytics<\/strong><span class=\"bigpoint\">.<\/span><\/h2>\n\n\n\n<div class=\"block-image-text rtl\">\n    <div class=\"left w50\">\n                    <div class=\"mask\"><\/div>\n               \n            <img decoding=\"async\" src=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/06\/b3tsi-our-consulting-services-in-statistics-data-science-and-analytics-scaled.jpg\" alt=\"Statistiques\">\n            <div class=\"wrapper\">\n                \n            <\/div>\n           \n    <\/div>\n    <div class=\"right w50\">\n                        <div class=\"text\">\n                            <p style=\"text-align: right;\">Do you need occasional support<br \/>\nin statistics, data science, or advanced analysis methods to successfully complete projects for your clients?<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Our team of statistics experts is at your disposal to assist you with exploratory data analysis, modeling, trade-offs, segmentation, and all advanced techniques such as machine learning and deep learning to ensure the reliability of your clients&#8217; predictive analyses.<br \/>\n&nbsp;<\/p>\n<p style=\"text-align: right;\">We also support you as statistical advisors on your projects to develop barometric questionnaires or specific measurement scales: satisfaction questionnaires, PREMS, severity scales, etc.<\/p>\n                    <\/div>\n            <\/div> \n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"our-turnkey-solutions\" class=\"white \">\n    <div class=\"container w100\">\n        \n\n    <h2 class=\"title blue en\">Our turnkey <strong>solutions<\/strong><span class=\"bigpoint\">.<\/span><\/h2>\n\n\n<div class=\"block-sliding-cards-background\">\n    <ul class=\"sliding-cards one\">                        <li class=\"card\">\n                    <div class=\"left\" style=\"background-image: url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/09\/b3tsi-our-turnkey-solutions1-v2.png');\">\n                        <div class=\"overlay\"><\/div>\n                        <div class=\"title\"><h3>Qualify your targets and improve<br>\r\nyour customer knowledge !<\/h3><\/div>\n                    <\/div>\n                    <div class=\"right\">\n                        <div class=\"text\"><p><strong>Qualify your targets and improve<br \/>\nyour customer knowledge!<\/strong><\/p>\n<p>To better understand your clients, segment them more effectively, and personalize the approach according<br \/>\nto their needs, expectations, and profile.<\/p>\n<p><strong>B3QUALIF<br \/>\nProfiling and segmentation<br \/>\nBrand assessment<br \/>\nUsage &#038; Attitudes (U&#038;A)<\/strong><\/p>\n<\/div>\n                    <\/div>\n                <\/li>\n                        <li class=\"card\">\n                    <div class=\"left\" style=\"background-image: url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/09\/b3tsi-our-turnkey-solutions2-v2.png');\">\n                        <div class=\"overlay\"><\/div>\n                        <div class=\"title\"><h3>Structure and boost your ESG actions,<br>\r\ngiving meaning and voicing your actions !<\/h3><\/div>\n                    <\/div>\n                    <div class=\"right\">\n                        <div class=\"text\"><p><strong>Structure and boost your ESG actions, giving meaning and voicing your actions!<\/strong><\/p>\n<p>Nurture your ESG commitment with your employees and ensure that your ambition and ESG actions are in line with all your stakeholders.<\/p>\n<p><strong>MS17.169<\/strong><br \/>\nIdentify SDGs to consolidate teams, to identify, prioritize, and track actions in order to bring to life the commitments and measure their impact<\/p>\n<p><strong>360-degree relevant stakeholders<\/strong> <strong>image assessment <\/strong><br \/>\n(clients, providers, partners, institutions\u2026)<\/p>\n<p><strong>360-degree stakeholder satisfaction<\/strong>\u00a0<br \/>\n(clients, providers, partners, institutions\u2026)<\/p>\n<\/div>\n                    <\/div>\n                <\/li>\n                        <li class=\"card\">\n                    <div class=\"left\" style=\"background-image: url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/09\/b3tsi-our-turnkey-solutions4-v2.png');\">\n                        <div class=\"overlay\"><\/div>\n                        <div class=\"title\"><h3>Explore customer experiences<br>\r\nto better identify untapped potential and<br>\r\nconvert your clients into ambassadors ! <\/h3><\/div>\n                    <\/div>\n                    <div class=\"right\">\n                        <div class=\"text\"><p>Explore customer experiences (culinary and food professionals and \/ or consumers) to better identify untapped potential and convert your clients into ambassadors ! <\/p>\n<p>To better decipher the &#8220;key moments&#8221; of your clients&#8217; experience, anticipate their needs and expectations, and identify opportunities for your brands.<\/p>\n<p><strong>Customer journey, experience, and premium opportunities<br \/>\nSemantic explorer and opportunity mapping<br \/>\nSatisfaction and ambassador mapping for your brand\/product<\/strong><\/p>\n<\/div>\n                    <\/div>\n                <\/li>\n            <\/ul>\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"studio-b3\" class=\"blue \">\n    <div class=\"container w100\">\n        \n\n    <h2 class=\"title white en\">Our <strong>B3<\/strong> Studio<span class=\"bigpoint\">.<\/span><\/h2>\n\n\n\n<div class=\"image-background\">\n                        <div class=\"overlay\"><\/div>\n                <div class=\"image-full\" style=\"background-image: url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/09\/b3tsi-homepage-studio-b3-background-blurred.jpg');background-size:cover;background-repeat:no-repeat;width:100%;height:100vh;\">\n            <div class=\"wrapper\">\n                \n\n<div class=\"text\">\n            <p style=\"text-align: center;\">Want to generate or test new ideas or concepts with your professional clients<br \/> and\/or stakeholders in your ecosystem ?<br \/>\nNeed to calibrate your research and study projects ?\n<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>B3 Studio is perfect for you !<\/strong><\/p>\n    <\/div>\n\n\n<div class=\"button-wrap\">\n            <a href=\"\/en\/expertises\/b3-studio\" target=\"_self\" class=\"btn-primary\">\n            Learn more        <\/a>\n    <\/div>\n\n            <\/div>\n        <\/div>\n        <\/div>\n\n\n<section id=\"our-business-cases\" class=\"lightblue \">\n    <div class=\"container w100\">\n        \n\n    <h2 class=\"title blue en\">Our Business cases<span class=\"bigpoint\">.<\/span><\/h2>\n\n\n<div class=\"vc-wrapper\">\n\n  <!-- ==== VIEWBOX DESKTOP ==== -->\n  <div id=\"vc-viewbox\" class=\"vc-viewbox\" style=\"background-image:none;\">\n    <div class=\"vc-view-content\">\n      <div class=\"viewbox-header\">\n        <span class=\"viewbox-slide-number\"><\/span>\n        <h3 id=\"vc-view-title\"><\/h3>\n      <\/div>\n      <div id=\"vc-view-desc\"><\/div>\n\n      <!-- pagination + fl\u00e8ches -->\n      <div class=\"splide__pagination-container\">\n        <button class=\"vc-nav vc-nav-up\" aria-label=\"Slide pr\u00e9c\u00e9dente\">\u2191<\/button>\n        <button class=\"vc-nav vc-nav-down\" aria-label=\"Slide suivante\">\u2193<\/button>\n      <\/div>\n\n      <div id=\"vc-button-wrap\" class=\"button-wrap\">\n        <a id=\"vc-view-btn\" class=\"btn-secondary\" href=\"#\"><\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- ==== CAROUSEL DESKTOP ==== -->\n  <div id=\"vc-carousel\" class=\"vc-carousel splide\">\n    <div class=\"splide__track\">\n      <ul class=\"splide__list\">\n                <li class=\"splide__slide vc-slide\"\n            data-link=\"\/\"\n            data-btntext=\"Our methodology\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-food-professions-business-cases1-scaled.jpg')\">\n\n          <span class=\"vc-slide-number\">1<\/span>\n          <div class=\"title-wrap\">\n            <p class=\"vc-slide-title\">Unlocking the full potential<br>\r\nof a famous Whisky brand <\/p>\n          <\/div>\n\n          <!-- caches pour la viewbox -->\n          <div class=\"slide-title\" style=\"display:none;\">Unlocking the full potential<br>\r\nof a famous Whisky brand <\/div>\n          <div class=\"slide-desc\" style=\"display:none;\"><p><strong>Wealth of opportunities<\/strong><br \/>\nWhiskey market explorer map \u2013 or how to seek out opportunities through dual segmentation : consumers and consumption occasions, with strongholds and missed opportunities.<\/p>\n<p><strong>Context<\/strong><br \/>\nA well-known industrial whisky brand eager to break into new consumer markets and define how to do so without betraying its brand identity.<\/p>\n<p><strong>Objective<\/strong><br \/>\nIdentify and quantify new market opportunities, identifying string territories and missed opportunities.<\/p>\n<p><strong>Client Benefits<\/strong><br \/>\nConfirmation of the business case for acquiring a new whisky brand with a complementary consumption positioning targeting the same consumer segment.<\/p>\n<p><strong>Methodology<\/strong><br \/>\nB3 X Market Vision Semantic Explorer \u2013 AI powered<br \/>\nA methodology for identifying, quantifying, and visualizing consumption occasions using a consumer sample (focus groups, online forums, quantitative surveys) in 5 key steps.<\/p>\n<\/div>\n\n                      <div class=\"slide-methodo\" style=\"display:none;\">\n              <div class=\"methodo-title\"><h3>Tuto m\u00e9thodo<\/h3><\/div>\n              <div class=\"methodo-text\"><ul>\n<li>Identifier les substantifs (noms communs) utilis\u00e9s par les consos les plus pertinents pour qualifier et diff\u00e9rencier les occasions de consommation.<br \/>\n\u2192 identifier la s\u00e9mantique caract\u00e9ristique et diff\u00e9renciatrice des occasions de consommation et les mat\u00e9rialiser sur une carte exploratoire\u00a0\n<\/li>\n<li>\nQualifier les gisements par profils consommateurs actuels et potentiels, type d\u2019exploitants et PdM des marques.<br \/>\n\u2192 Identifier les gisements non exploit\u00e9s et les d\u00e9crire par profil de consommateurs\u00a0\n<\/li>\n<li>\n\u2192 Estimation des gisements non exploit\u00e9s \u00e0 date par la marque, en volume et valeur, avec leur potentiel de d\u00e9veloppement pour la marque (indice d\u2019encombrement march\u00e9, indice de facilit\u00e9 d\u2019exploitation, type d\u2019occasions premium \/ mainstream..)\u00a0\n<\/li>\n<li>\nRecommandations et outils d\u2019aide \u00e0 la priorisation des opportunit\u00e9s<br \/>\n\u2192 Prioriser les opportunit\u00e9s de d\u00e9veloppement et \u00e9valuer les mod\u00e8les pour y aller (m\u00eame marque, nouvelle marque, acteurs d\u00e9j\u00e0 pr\u00e9sents\u2026)\n<\/li>\n<\/ul>\n<\/div>\n            <\/div>\n                  <\/li>\n                <li class=\"splide__slide vc-slide\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-food-professions-business-cases2-scaled.jpg')\">\n\n          <span class=\"vc-slide-number\">2<\/span>\n          <div class=\"title-wrap\">\n            <p class=\"vc-slide-title\">Estimating the penetration<br> \r\nrate of a brand, by category, in France<\/p>\n          <\/div>\n\n          <!-- caches pour la viewbox -->\n          <div class=\"slide-title\" style=\"display:none;\">Estimating the penetration<br> \r\nrate of a brand, by category, in France<\/div>\n          <div class=\"slide-desc\" style=\"display:none;\"><p><strong>Context<\/strong><\/p>\n<p>A prepared meals manufacturer, present in several distribution channels, has consumption data but does not know its overall penetration rate in the French general population. The company wants to monitor this indicator over time to better position against competition.<\/p>\n<p><strong>Objective<\/strong><\/p>\n<p>Quantify the brand&#8217;s penetration rate in the French  general population, by category and cross-category, and make it a measurable KPI over time.<\/p>\n<p><strong>Methodology<\/strong><\/p>\n<p>An online study conducted twice a year with 8,000 consumers, using an AI agent to stimulate recall of consumption moments (where, when, with whom, on what occasion). The method is conceived to limit recall biases and allow data triangulation.<\/p>\n<p><strong>Client Benefits<\/strong><\/p>\n<p>A robust and economical method to track penetration rate by category, identify recruitment and retention leverages, and estimate a growth potential of +12%.<\/p>\n<\/div>\n\n                  <\/li>\n                <li class=\"splide__slide vc-slide\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-food-professions-business-cases3-scaled.jpg')\">\n\n          <span class=\"vc-slide-number\">3<\/span>\n          <div class=\"title-wrap\">\n            <p class=\"vc-slide-title\">Optimizing of a pastry chocolate<br>\r\noffer with a Trade off<\/p>\n          <\/div>\n\n          <!-- caches pour la viewbox -->\n          <div class=\"slide-title\" style=\"display:none;\">Optimizing of a pastry chocolate<br>\r\noffer with a Trade off<\/div>\n          <div class=\"slide-desc\" style=\"display:none;\"><p><strong>Context<\/strong><\/p>\n<p>A manufacturer of pastry chocolate for professionals wants to strengthen its position among pastry chefs in a highly competitive environment with varied expectations (quality, origin, format, price, CSR).<\/p>\n<p><strong>Objective<\/strong><\/p>\n<p>Identify the most attractive combinations of product characteristics for pastry chefs, according to uses (glazes, mousses, cakes) and criteria (texture, taste, format, price, certifications).<\/p>\n<p><strong>Methodology<\/strong><\/p>\n<p>Qualitative interviews with 3 chefs to validate the criteria, followed by a quantitative &#8220;phone to web&#8221; study with 50 chefs, and a prototype test at Studio B3. Conjoint analysis on 5 key attributes according to usage.<\/p>\n<p><strong>Client Benefits<\/strong><\/p>\n<p>Two distinct offers were defined according to case usage, representing 90% of sales. Result : +18% sales increase in the professional target within 6 months.<\/p>\n<\/div>\n\n                  <\/li>\n                <li class=\"splide__slide vc-slide\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-food-professions-business-cases4-scaled.jpg')\">\n\n          <span class=\"vc-slide-number\">4<\/span>\n          <div class=\"title-wrap\">\n            <p class=\"vc-slide-title\">Piloter la satisfaction par l\u2019insatisfaction \u2013<br> \r\nReconqu\u00eate et pr\u00e9vention du churn<\/p>\n          <\/div>\n\n          <!-- caches pour la viewbox -->\n          <div class=\"slide-title\" style=\"display:none;\">Piloter la satisfaction par l\u2019insatisfaction \u2013<br> \r\nReconqu\u00eate et pr\u00e9vention du churn<\/div>\n          <div class=\"slide-desc\" style=\"display:none;\"><p><strong>Contexte<\/strong><\/p>\n<p>Un fabricant de mat\u00e9riel de cuisine professionnelle observe une perte progressive de clients restaurateurs. Il souhaite comprendre les causes de d\u00e9part et anticiper les risques de churn.<\/p>\n<p><strong>Objectif<\/strong><\/p>\n<p>Identifier les facteurs d\u2019insatisfaction ayant conduit \u00e0 la perte de clients, d\u00e9tecter les signaux faibles de d\u00e9sengagement, reconqu\u00e9rir les clients perdus et pr\u00e9venir les d\u00e9parts futurs.<\/p>\n<p><strong>M\u00e9thodologie<\/strong><\/p>\n<p>Phase exploratoire : entretiens semi-directifs avec 8 clients perdus.<\/p>\n<p>Phase pr\u00e9dictive : enqu\u00eate quantitative aupr\u00e8s des clients actifs, crois\u00e9e avec les donn\u00e9es CRM pour mod\u00e9liser un score de risque de churn.<\/p>\n<p><strong>B\u00e9n\u00e9fice client<\/strong><\/p>\n<p>R\u00e9activation de 12 % des clients perdus, identification de 22 % des clients actifs \u00e0 risque, mise en place d\u2019un tableau de bord d\u2019alerte. R\u00e9sultat : -18 % de churn et +9 points de NPS.<\/p>\n<\/div>\n\n                  <\/li>\n                <li class=\"splide__slide vc-slide\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-food-professions-business-cases5-scaled.jpg')\">\n\n          <span class=\"vc-slide-number\">5<\/span>\n          <div class=\"title-wrap\">\n            <p class=\"vc-slide-title\">Bilan du capital marque et<br>\r\nde r\u00e9putation dans 15 pays<\/p>\n          <\/div>\n\n          <!-- caches pour la viewbox -->\n          <div class=\"slide-title\" style=\"display:none;\">Bilan du capital marque et<br>\r\nde r\u00e9putation dans 15 pays<\/div>\n          <div class=\"slide-desc\" style=\"display:none;\"><p><strong>Context<\/strong><\/p>\n<p>Un fournisseur en \u00e9picerie fine souhaite \u00e9valuer sa marque aupr\u00e8s de ses clients (restaurants \u00e9toil\u00e9s) et collaborateurs dans 15 pays, pour renforcer sa position et aligner sa strat\u00e9gie avec ses valeurs.<\/p>\n<p><strong>Objective<\/strong><\/p>\n<p>Mesurer la notori\u00e9t\u00e9, l\u2019image et la perception de la marque, avec des indicateurs comparables (score de r\u00e9putation, NPS, taux de recommandation) pour piloter les actions marketing, RH et communication.<\/p>\n<p><strong>Methodology<\/strong><\/p>\n<p>Phase qualitative : 36 entretiens dans 6 pays (clients et collaborateurs).<\/p>\n<p>Phase quantitative : enqu\u00eate multilingue dans 15 pays (1 200 r\u00e9pondants). R\u00e9sultats livr\u00e9s via un dashboard interactif de Brand Equity.<\/p>\n<p><strong>Client Benefits<\/strong><\/p>\n<p>Cartographie pr\u00e9cise des perceptions par pays et par cible. +15 % de fid\u00e9lit\u00e9 client, +10 points d\u2019engagement collaborateur. Optimisation des investissements marketing et renforcement de la marque employeur.<\/p>\n<\/div>\n\n                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- ==== CAROUSEL MOBILE ==== -->\n<div class=\"vc-wrapper-mobile\">\n  <div id=\"vc-carousel-mobile\" class=\"splide\">\n    <div class=\"splide__track\">\n      <ul class=\"splide__list\">\n                <li class=\"splide__slide vc-slide-mobile\"\n            data-title=\"Unlocking the full potential&lt;br&gt;\r\nof a famous Whisky brand \"\n            data-desc=\"&lt;p&gt;&lt;strong&gt;Wealth of opportunities&lt;\/strong&gt;&lt;br \/&gt;\nWhiskey market explorer map \u2013 or how to seek out opportunities through dual segmentation : consumers and consumption occasions, with strongholds and missed opportunities.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Context&lt;\/strong&gt;&lt;br \/&gt;\nA well-known industrial whisky brand eager to break into new consumer markets and define how to do so without betraying its brand identity.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Objective&lt;\/strong&gt;&lt;br \/&gt;\nIdentify and quantify new market opportunities, identifying string territories and missed opportunities.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Client Benefits&lt;\/strong&gt;&lt;br \/&gt;\nConfirmation of the business case for acquiring a new whisky brand with a complementary consumption positioning targeting the same consumer segment.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Methodology&lt;\/strong&gt;&lt;br \/&gt;\nB3 X Market Vision Semantic Explorer \u2013 AI powered&lt;br \/&gt;\nA methodology for identifying, quantifying, and visualizing consumption occasions using a consumer sample (focus groups, online forums, quantitative surveys) in 5 key steps.&lt;\/p&gt;\n\"\n            data-link=\"\/\"\n            data-btntext=\"Our methodology\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-food-professions-business-cases1-scaled.jpg')\">\n\n          <span class=\"vc-mobile-slide-number\">1<\/span>\n          <p class=\"vc-mobile-slide-title\">Unlocking the full potential<br>\r\nof a famous Whisky brand <\/p>\n\n          <!-- M\u00e9thodologie mobile (seulement si texte dispo) -->\n                      <div class=\"slide-methodo-mobile\" style=\"display:none;\">\n              <div class=\"methodo-title\"><h3>Tuto m\u00e9thodo<\/h3><\/div>\n              <div class=\"methodo-text\"><ul>\n<li>Identifier les substantifs (noms communs) utilis\u00e9s par les consos les plus pertinents pour qualifier et diff\u00e9rencier les occasions de consommation.<br \/>\n\u2192 identifier la s\u00e9mantique caract\u00e9ristique et diff\u00e9renciatrice des occasions de consommation et les mat\u00e9rialiser sur une carte exploratoire\u00a0\n<\/li>\n<li>\nQualifier les gisements par profils consommateurs actuels et potentiels, type d\u2019exploitants et PdM des marques.<br \/>\n\u2192 Identifier les gisements non exploit\u00e9s et les d\u00e9crire par profil de consommateurs\u00a0\n<\/li>\n<li>\n\u2192 Estimation des gisements non exploit\u00e9s \u00e0 date par la marque, en volume et valeur, avec leur potentiel de d\u00e9veloppement pour la marque (indice d\u2019encombrement march\u00e9, indice de facilit\u00e9 d\u2019exploitation, type d\u2019occasions premium \/ mainstream..)\u00a0\n<\/li>\n<li>\nRecommandations et outils d\u2019aide \u00e0 la priorisation des opportunit\u00e9s<br \/>\n\u2192 Prioriser les opportunit\u00e9s de d\u00e9veloppement et \u00e9valuer les mod\u00e8les pour y aller (m\u00eame marque, nouvelle marque, acteurs d\u00e9j\u00e0 pr\u00e9sents\u2026)\n<\/li>\n<\/ul>\n<\/div>\n            <\/div>\n                  <\/li>\n                <li class=\"splide__slide vc-slide-mobile\"\n            data-title=\"Estimating the penetration&lt;br&gt; \r\nrate of a brand, by category, in France\"\n            data-desc=\"&lt;p&gt;&lt;strong&gt;Context&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;A prepared meals manufacturer, present in several distribution channels, has consumption data but does not know its overall penetration rate in the French general population. The company wants to monitor this indicator over time to better position against competition.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Objective&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Quantify the brand&#8217;s penetration rate in the French  general population, by category and cross-category, and make it a measurable KPI over time.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Methodology&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;An online study conducted twice a year with 8,000 consumers, using an AI agent to stimulate recall of consumption moments (where, when, with whom, on what occasion). The method is conceived to limit recall biases and allow data triangulation.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Client Benefits&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;A robust and economical method to track penetration rate by category, identify recruitment and retention leverages, and estimate a growth potential of +12%.&lt;\/p&gt;\n\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-food-professions-business-cases2-scaled.jpg')\">\n\n          <span class=\"vc-mobile-slide-number\">2<\/span>\n          <p class=\"vc-mobile-slide-title\">Estimating the penetration<br> \r\nrate of a brand, by category, in France<\/p>\n\n          <!-- M\u00e9thodologie mobile (seulement si texte dispo) -->\n                  <\/li>\n                <li class=\"splide__slide vc-slide-mobile\"\n            data-title=\"Optimizing of a pastry chocolate&lt;br&gt;\r\noffer with a Trade off\"\n            data-desc=\"&lt;p&gt;&lt;strong&gt;Context&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;A manufacturer of pastry chocolate for professionals wants to strengthen its position among pastry chefs in a highly competitive environment with varied expectations (quality, origin, format, price, CSR).&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Objective&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Identify the most attractive combinations of product characteristics for pastry chefs, according to uses (glazes, mousses, cakes) and criteria (texture, taste, format, price, certifications).&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Methodology&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Qualitative interviews with 3 chefs to validate the criteria, followed by a quantitative &#8220;phone to web&#8221; study with 50 chefs, and a prototype test at Studio B3. Conjoint analysis on 5 key attributes according to usage.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Client Benefits&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Two distinct offers were defined according to case usage, representing 90% of sales. Result : +18% sales increase in the professional target within 6 months.&lt;\/p&gt;\n\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-food-professions-business-cases3-scaled.jpg')\">\n\n          <span class=\"vc-mobile-slide-number\">3<\/span>\n          <p class=\"vc-mobile-slide-title\">Optimizing of a pastry chocolate<br>\r\noffer with a Trade off<\/p>\n\n          <!-- M\u00e9thodologie mobile (seulement si texte dispo) -->\n                  <\/li>\n                <li class=\"splide__slide vc-slide-mobile\"\n            data-title=\"Piloter la satisfaction par l\u2019insatisfaction \u2013&lt;br&gt; \r\nReconqu\u00eate et pr\u00e9vention du churn\"\n            data-desc=\"&lt;p&gt;&lt;strong&gt;Contexte&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Un fabricant de mat\u00e9riel de cuisine professionnelle observe une perte progressive de clients restaurateurs. Il souhaite comprendre les causes de d\u00e9part et anticiper les risques de churn.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Objectif&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Identifier les facteurs d\u2019insatisfaction ayant conduit \u00e0 la perte de clients, d\u00e9tecter les signaux faibles de d\u00e9sengagement, reconqu\u00e9rir les clients perdus et pr\u00e9venir les d\u00e9parts futurs.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;M\u00e9thodologie&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Phase exploratoire : entretiens semi-directifs avec 8 clients perdus.&lt;\/p&gt;\n&lt;p&gt;Phase pr\u00e9dictive : enqu\u00eate quantitative aupr\u00e8s des clients actifs, crois\u00e9e avec les donn\u00e9es CRM pour mod\u00e9liser un score de risque de churn.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;B\u00e9n\u00e9fice client&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;R\u00e9activation de 12 % des clients perdus, identification de 22 % des clients actifs \u00e0 risque, mise en place d\u2019un tableau de bord d\u2019alerte. R\u00e9sultat : -18 % de churn et +9 points de NPS.&lt;\/p&gt;\n\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-food-professions-business-cases4-scaled.jpg')\">\n\n          <span class=\"vc-mobile-slide-number\">4<\/span>\n          <p class=\"vc-mobile-slide-title\">Piloter la satisfaction par l\u2019insatisfaction \u2013<br> \r\nReconqu\u00eate et pr\u00e9vention du churn<\/p>\n\n          <!-- M\u00e9thodologie mobile (seulement si texte dispo) -->\n                  <\/li>\n                <li class=\"splide__slide vc-slide-mobile\"\n            data-title=\"Bilan du capital marque et&lt;br&gt;\r\nde r\u00e9putation dans 15 pays\"\n            data-desc=\"&lt;p&gt;&lt;strong&gt;Context&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Un fournisseur en \u00e9picerie fine souhaite \u00e9valuer sa marque aupr\u00e8s de ses clients (restaurants \u00e9toil\u00e9s) et collaborateurs dans 15 pays, pour renforcer sa position et aligner sa strat\u00e9gie avec ses valeurs.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Objective&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Mesurer la notori\u00e9t\u00e9, l\u2019image et la perception de la marque, avec des indicateurs comparables (score de r\u00e9putation, NPS, taux de recommandation) pour piloter les actions marketing, RH et communication.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Methodology&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Phase qualitative : 36 entretiens dans 6 pays (clients et collaborateurs).&lt;\/p&gt;\n&lt;p&gt;Phase quantitative : enqu\u00eate multilingue dans 15 pays (1 200 r\u00e9pondants). R\u00e9sultats livr\u00e9s via un dashboard interactif de Brand Equity.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Client Benefits&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Cartographie pr\u00e9cise des perceptions par pays et par cible. +15 % de fid\u00e9lit\u00e9 client, +10 points d\u2019engagement collaborateur. Optimisation des investissements marketing et renforcement de la marque employeur.&lt;\/p&gt;\n\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-food-professions-business-cases5-scaled.jpg')\">\n\n          <span class=\"vc-mobile-slide-number\">5<\/span>\n          <p class=\"vc-mobile-slide-title\">Bilan du capital marque et<br>\r\nde r\u00e9putation dans 15 pays<\/p>\n\n          <!-- M\u00e9thodologie mobile (seulement si texte dispo) -->\n                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n  <!-- Viewbox mobile -->\n  <div class=\"vc-viewbox-mobile\">\n    <span class=\"vc-mobile-slide-number\"><\/span>\n    <h3 class=\"vc-mobile-title\"><\/h3>\n    <div class=\"vc-mobile-desc\"><\/div>\n    <div class=\"vc-mobile-btnwrap\">\n      <a id=\"vc-mobile-btn\" class=\"btn-secondary\" href=\"#\"><\/a>\n    <\/div>\n\n    <!-- pagination + fl\u00e8ches mobile -->\n    <div class=\"splide__pagination-container-mobile\">\n      <button class=\"vc-nav vc-nav-left\" aria-label=\"Slide pr\u00e9c\u00e9dente\">\u2190<\/button>\n      <button class=\"vc-nav vc-nav-right\" aria-label=\"Slide suivante\">\u2192<\/button>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n    <\/div>\n<\/section>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"do-you-have-a-project\" class=\"white \">\n    <div class=\"container \">\n        \n\n    <h2 class=\"title blue en\">Do you have a <strong>project<\/strong><\/h2>\n\n\n\n<div class=\"button-wrap\">\n            <a href=\"\/en\/contact\" target=\"_self\" class=\"btn-primary\">\n            Contact us        <\/a>\n    <\/div>\n\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":109,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-food-professions","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-135","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/b3tsi.com\/en\/wp-json\/wp\/v2\/pages\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b3tsi.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b3tsi.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b3tsi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b3tsi.com\/en\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":118,"href":"https:\/\/b3tsi.com\/en\/wp-json\/wp\/v2\/pages\/135\/revisions"}],"predecessor-version":[{"id":3747,"href":"https:\/\/b3tsi.com\/en\/wp-json\/wp\/v2\/pages\/135\/revisions\/3747"}],"up":[{"embeddable":true,"href":"https:\/\/b3tsi.com\/en\/wp-json\/wp\/v2\/pages\/109"}],"wp:attachment":[{"href":"https:\/\/b3tsi.com\/en\/wp-json\/wp\/v2\/media?parent=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}