{"id":2167,"date":"2025-06-18T14:26:11","date_gmt":"2025-06-18T12:26:11","guid":{"rendered":"https:\/\/b3tsi.com\/expertises\/our-studio-b3\/"},"modified":"2025-11-21T09:34:27","modified_gmt":"2025-11-21T08:34:27","slug":"b3-studio","status":"publish","type":"page","link":"https:\/\/b3tsi.com\/en\/expertises\/b3-studio\/","title":{"rendered":"Our B3 Studio"},"content":{"rendered":"\n<section id=\"studio-b3-exchange-place\" class=\"blue \">\n    <div class=\"container w100\">\n        \n\n<div class=\"text\">\n            <p style=\"text-align: center;\">Always on the lookout for new solutions for our customers and listening to the players in the ecosystems in which we have built<br \/> and maintained our expertise, we look forward to talking with you to stimulate innovation and imagine our\/your solutions for tomorrow.<\/p>\n    <\/div>\n\n\n    <h2 class=\"title white en\"><strong>Studio B3<\/strong> is a place, <strong>a moment of exchange <br>\r\ntogether<\/strong> and encounters, whether fleeting or frequent<span class=\"bigpoint\">.<\/span><\/h2>\n\n\n\n<div class=\"block-image-text ltr\">\n    <div class=\"left w50\">\n                    <div class=\"mask\"><\/div>\n               \n            <img decoding=\"async\" src=\"https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/06\/b3tsi-studio-b3-exchange-location-scaled.jpg\" alt=\"Des \u00e9changes r\u00e9guliers avec nos clients pour toujours plus de synergie\">\n            <div class=\"wrapper\">\n                \n            <\/div>\n           \n    <\/div>\n    <div class=\"right w50\">\n                        <div class=\"text\">\n                            <ul>\n<li>To generate ideas together, learn, explore<br \/>\nthe needs of tomorrow, and test concepts or solutions<\/li>\n<li>With method and structure<\/li>\n<li>By giving you the opportunity to invite professionals,<br \/>\nour clients&#8217; customers, ecosystem players, or experts<\/li>\n<li>Guaranteeing our impact together!<\/li>\n<\/ul>\n                    <\/div>\n                    <div class=\"button-wrap\">\n                <a class=\"btn-primary\" href=\"\/en\/contact\"><span>Contact us<\/span><\/a>            <\/div>\n            <\/div> \n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"our-business-cases\" class=\"lightblue \">\n    <div class=\"container w100\">\n        \n\n    <h2 class=\"title blue en\">Our business cases<span class=\"bigpoint\">.<\/span><\/h2>\n\n\n<div class=\"vc-wrapper\">\n\n  <!-- ==== VIEWBOX DESKTOP ==== -->\n  <div id=\"vc-viewbox\" class=\"vc-viewbox\" style=\"background-image:none;\">\n    <div class=\"vc-view-content\">\n      <div class=\"viewbox-header\">\n        <span class=\"viewbox-slide-number\"><\/span>\n        <h3 id=\"vc-view-title\"><\/h3>\n      <\/div>\n      <div id=\"vc-view-desc\"><\/div>\n\n      <!-- pagination + fl\u00e8ches -->\n      <div class=\"splide__pagination-container\">\n        <button class=\"vc-nav vc-nav-up\" aria-label=\"Slide pr\u00e9c\u00e9dente\">\u2191<\/button>\n        <button class=\"vc-nav vc-nav-down\" aria-label=\"Slide suivante\">\u2193<\/button>\n      <\/div>\n\n      <div id=\"vc-button-wrap\" class=\"button-wrap\">\n        <a id=\"vc-view-btn\" class=\"btn-secondary\" href=\"#\"><\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- ==== CAROUSEL DESKTOP ==== -->\n  <div id=\"vc-carousel\" class=\"vc-carousel splide\">\n    <div class=\"splide__track\">\n      <ul class=\"splide__list\">\n                <li class=\"splide__slide vc-slide\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-studio-b3-business-cases1-scaled.jpg')\">\n\n          <span class=\"vc-slide-number\">1<\/span>\n          <div class=\"title-wrap\">\n            <p class=\"vc-slide-title\">The Inspiring Professional Client \u2013<br>\r\nFrom Marketing to Foresight<\/p>\n          <\/div>\n\n          <!-- caches pour la viewbox -->\n          <div class=\"slide-title\" style=\"display:none;\">The Inspiring Professional Client \u2013<br>\r\nFrom Marketing to Foresight<\/div>\n          <div class=\"slide-desc\" style=\"display:none;\"><p><strong>Context<\/strong><\/p>\n<p>A company wants to create a Client Immersion Space for all employees and executive \/ non-executive management.<\/p>\n<p><strong>Objective<\/strong><\/p>\n<p>To organize regular, confidential meetings and exchanges with professionals, clients, prescribers, or even non-users of the brand\/products\u2014to generate valuable insights at all levels within the company. These sessions are conducted in a professional setting and facilitated by B3 industry experts.<\/p>\n<p><strong>B3 Studio Solutions<\/strong><\/p>\n<p>Tailored, on-demand sessions based on team needs, including recruitment of both client and non-client professionals, and co-creation workshops. Three specific types of workshops are organized and led by B3 teams using a structured design thinking approach to generate concrete solutions. Each workshop has its proper format, content, method, and tangible outputs :<\/p>\n<ul>\n<li><strong>For Strategic Marketing\/Product Development Teams :<\/strong><br \/>Concept testing for new products and features \u2013 twice a year<\/li>\n<li><strong>For Customer Service Teams :<\/strong><br \/>Testing new service improvements \u2013 once a year<\/li>\n<li><strong>For Executive Committee, Strategic Committee, and Board Stakeholder Committee Members :<\/strong><br \/>Foresight sessions to meet professionals\/clients and anticipate trends \u2013 once a year<\/li>\n<\/ul>\n<p><strong>Client Benefits<\/strong><\/p>\n<p>A unique approach that puts the customer at the heart of the company\u2019s priorities, fostering interaction, co-creation, and challenge with and by clients in a neutral environment. B3 facilitates exchanges in a neutral setting, to generate actionable insights at every level, right up to the Board of Directors. <\/p>\n<\/div>\n\n                  <\/li>\n                <li class=\"splide__slide vc-slide\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-studio-b3-business-cases2-scaled.jpg')\">\n\n          <span class=\"vc-slide-number\">2<\/span>\n          <div class=\"title-wrap\">\n            <p class=\"vc-slide-title\">B3 as a Co-Brain \u2013<br>Creating and Validating New Methods, Solutions, and Products<\/p>\n          <\/div>\n\n          <!-- caches pour la viewbox -->\n          <div class=\"slide-title\" style=\"display:none;\">B3 as a Co-Brain \u2013<br>Creating and Validating New Methods, Solutions, and Products<\/div>\n          <div class=\"slide-desc\" style=\"display:none;\"><p><strong>Context<\/strong><\/p>\n<p>An institute seeking to stimulate product creation wanted to draw on B3 business experts (statistics, data science, knowledge of healthcare ecosystem needs) to work on expanding its range of related services in ad hoc studies.<\/p>\n<p><strong>Objective<\/strong><\/p>\n<p>To create peer-to-peer interaction moments internally and with B3 as a partner, helping finalize new products of interest to clients.<\/p>\n<p><strong>B3 Studio Solutions<\/strong><\/p>\n<p>A three-phase format :<\/p>\n<ul>\n<li>\n<p><strong>Quantitative survey with 30 client<\/strong><\/p>\n<\/li>\n<li>\n<p><strong>Half-day brainstorming session<\/strong> to prioritize high-potential client needs via a client poll and initial product ideation<\/p>\n<\/li>\n<li>\n<p><strong>Half-day finalization session <\/strong>with 3 potential clients recruited by B3<\/p>\n<\/li>\n<\/ul>\n<p><strong>Client Benefits<\/strong><\/p>\n<p>Accelerates and enriches the \u201con-the-shelf\u201d service offering, with dedicated team time and support from B3 experts in ad hoc data, market research, and analytics\u2014plus early-stage client involvement for pre-desigh and validation.<\/p>\n<\/div>\n\n                  <\/li>\n                <li class=\"splide__slide vc-slide\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-studio-b3-business-cases3-scaled.jpg')\">\n\n          <span class=\"vc-slide-number\">3<\/span>\n          <div class=\"title-wrap\">\n            <p class=\"vc-slide-title\">Creating a Customer Engagement Scale \u2013 <br>When the most appropriate Benchmark Is You !<\/p>\n          <\/div>\n\n          <!-- caches pour la viewbox -->\n          <div class=\"slide-title\" style=\"display:none;\">Creating a Customer Engagement Scale \u2013 <br>When the most appropriate Benchmark Is You !<\/div>\n          <div class=\"slide-desc\" style=\"display:none;\"><p><strong>Context<\/strong><\/p>\n<p>A company implemented a range of actions and new services tailored to clients based on their brand experience level.<\/p>\n<p><strong>Objective<\/strong><\/p>\n<p>To go beyond satisfaction and create a custom, declarative, verified, and predictive customer engagement scale, aligned with the company\u2019s goals and client strategy.<\/p>\n<p><strong>B3 Studio Solutions<\/strong><\/p>\n<p>After validating client personas through a \u201cWho am I ?\u201d workshop at B3 Studio, a second workshop is conducted with client groups representing each persona to identify key engagement moments, up to the \u201cultimate\u201d engagement level\u2014where clients become brand advocates or recruiters.<\/p>\n<p>B3 then creates a custom engagement scale based on client behaviors, weakening signals, and feedback, enabling the company to track and anticipate key engagement milestones.<\/p>\n<p><strong>Client Benefits<\/strong><\/p>\n<p>A personalized engagement scale tailored to the company\u2019s business scope, enabling better anticipation of the \u2018value\u2019 of customer engagement over time.<br \/>\nBonus benefit : Enriched client personas.<\/p>\n<\/div>\n\n                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- ==== CAROUSEL MOBILE ==== -->\n<div class=\"vc-wrapper-mobile\">\n  <div id=\"vc-carousel-mobile\" class=\"splide\">\n    <div class=\"splide__track\">\n      <ul class=\"splide__list\">\n                <li class=\"splide__slide vc-slide-mobile\"\n            data-title=\"The Inspiring Professional Client \u2013&lt;br&gt;\r\nFrom Marketing to Foresight\"\n            data-desc=\"&lt;p&gt;&lt;strong&gt;Context&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;A company wants to create a Client Immersion Space for all employees and executive \/ non-executive management.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Objective&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;To organize regular, confidential meetings and exchanges with professionals, clients, prescribers, or even non-users of the brand\/products\u2014to generate valuable insights at all levels within the company. These sessions are conducted in a professional setting and facilitated by B3 industry experts.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;B3 Studio Solutions&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Tailored, on-demand sessions based on team needs, including recruitment of both client and non-client professionals, and co-creation workshops. Three specific types of workshops are organized and led by B3 teams using a structured design thinking approach to generate concrete solutions. Each workshop has its proper format, content, method, and tangible outputs :&lt;\/p&gt;\n&lt;ul&gt;\n&lt;li&gt;&lt;strong&gt;For Strategic Marketing\/Product Development Teams :&lt;\/strong&gt;&lt;br \/&gt;Concept testing for new products and features \u2013 twice a year&lt;\/li&gt;\n&lt;li&gt;&lt;strong&gt;For Customer Service Teams :&lt;\/strong&gt;&lt;br \/&gt;Testing new service improvements \u2013 once a year&lt;\/li&gt;\n&lt;li&gt;&lt;strong&gt;For Executive Committee, Strategic Committee, and Board Stakeholder Committee Members :&lt;\/strong&gt;&lt;br \/&gt;Foresight sessions to meet professionals\/clients and anticipate trends \u2013 once a year&lt;\/li&gt;\n&lt;\/ul&gt;\n&lt;p&gt;&lt;strong&gt;Client Benefits&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;A unique approach that puts the customer at the heart of the company\u2019s priorities, fostering interaction, co-creation, and challenge with and by clients in a neutral environment. B3 facilitates exchanges in a neutral setting, to generate actionable insights at every level, right up to the Board of Directors. &lt;\/p&gt;\n\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-studio-b3-business-cases1-scaled.jpg')\">\n\n          <span class=\"vc-mobile-slide-number\">1<\/span>\n          <p class=\"vc-mobile-slide-title\">The Inspiring Professional Client \u2013<br>\r\nFrom Marketing to Foresight<\/p>\n\n          <!-- M\u00e9thodologie mobile (seulement si texte dispo) -->\n                  <\/li>\n                <li class=\"splide__slide vc-slide-mobile\"\n            data-title=\"B3 as a Co-Brain \u2013&lt;br&gt;Creating and Validating New Methods, Solutions, and Products\"\n            data-desc=\"&lt;p&gt;&lt;strong&gt;Context&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;An institute seeking to stimulate product creation wanted to draw on B3 business experts (statistics, data science, knowledge of healthcare ecosystem needs) to work on expanding its range of related services in ad hoc studies.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Objective&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;To create peer-to-peer interaction moments internally and with B3 as a partner, helping finalize new products of interest to clients.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;B3 Studio Solutions&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;A three-phase format :&lt;\/p&gt;\n&lt;ul&gt;\n&lt;li&gt;\n&lt;p&gt;&lt;strong&gt;Quantitative survey with 30 client&lt;\/strong&gt;&lt;\/p&gt;\n&lt;\/li&gt;\n&lt;li&gt;\n&lt;p&gt;&lt;strong&gt;Half-day brainstorming session&lt;\/strong&gt; to prioritize high-potential client needs via a client poll and initial product ideation&lt;\/p&gt;\n&lt;\/li&gt;\n&lt;li&gt;\n&lt;p&gt;&lt;strong&gt;Half-day finalization session &lt;\/strong&gt;with 3 potential clients recruited by B3&lt;\/p&gt;\n&lt;\/li&gt;\n&lt;\/ul&gt;\n&lt;p&gt;&lt;strong&gt;Client Benefits&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;Accelerates and enriches the \u201con-the-shelf\u201d service offering, with dedicated team time and support from B3 experts in ad hoc data, market research, and analytics\u2014plus early-stage client involvement for pre-desigh and validation.&lt;\/p&gt;\n\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-studio-b3-business-cases2-scaled.jpg')\">\n\n          <span class=\"vc-mobile-slide-number\">2<\/span>\n          <p class=\"vc-mobile-slide-title\">B3 as a Co-Brain \u2013<br>Creating and Validating New Methods, Solutions, and Products<\/p>\n\n          <!-- M\u00e9thodologie mobile (seulement si texte dispo) -->\n                  <\/li>\n                <li class=\"splide__slide vc-slide-mobile\"\n            data-title=\"Creating a Customer Engagement Scale \u2013 &lt;br&gt;When the most appropriate Benchmark Is You !\"\n            data-desc=\"&lt;p&gt;&lt;strong&gt;Context&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;A company implemented a range of actions and new services tailored to clients based on their brand experience level.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Objective&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;To go beyond satisfaction and create a custom, declarative, verified, and predictive customer engagement scale, aligned with the company\u2019s goals and client strategy.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;B3 Studio Solutions&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;After validating client personas through a \u201cWho am I ?\u201d workshop at B3 Studio, a second workshop is conducted with client groups representing each persona to identify key engagement moments, up to the \u201cultimate\u201d engagement level\u2014where clients become brand advocates or recruiters.&lt;\/p&gt;\n&lt;p&gt;B3 then creates a custom engagement scale based on client behaviors, weakening signals, and feedback, enabling the company to track and anticipate key engagement milestones.&lt;\/p&gt;\n&lt;p&gt;&lt;strong&gt;Client Benefits&lt;\/strong&gt;&lt;\/p&gt;\n&lt;p&gt;A personalized engagement scale tailored to the company\u2019s business scope, enabling better anticipation of the \u2018value\u2019 of customer engagement over time.&lt;br \/&gt;\nBonus benefit : Enriched client personas.&lt;\/p&gt;\n\"\n            data-link=\"\"\n            data-btntext=\"\"\n            style=\"background-image:url('https:\/\/b3tsi.com\/wp-content\/uploads\/2025\/07\/b3tsi-studio-b3-business-cases3-scaled.jpg')\">\n\n          <span class=\"vc-mobile-slide-number\">3<\/span>\n          <p class=\"vc-mobile-slide-title\">Creating a Customer Engagement Scale \u2013 <br>When the most appropriate Benchmark Is You !<\/p>\n\n          <!-- M\u00e9thodologie mobile (seulement si texte dispo) -->\n                  <\/li>\n              <\/ul>\n    <\/div>\n  <\/div>\n\n  <!-- Viewbox mobile -->\n  <div class=\"vc-viewbox-mobile\">\n    <span class=\"vc-mobile-slide-number\"><\/span>\n    <h3 class=\"vc-mobile-title\"><\/h3>\n    <div class=\"vc-mobile-desc\"><\/div>\n    <div class=\"vc-mobile-btnwrap\">\n      <a id=\"vc-mobile-btn\" class=\"btn-secondary\" href=\"#\"><\/a>\n    <\/div>\n\n    <!-- pagination + fl\u00e8ches mobile -->\n    <div class=\"splide__pagination-container-mobile\">\n      <button class=\"vc-nav vc-nav-left\" aria-label=\"Slide pr\u00e9c\u00e9dente\">\u2190<\/button>\n      <button class=\"vc-nav vc-nav-right\" aria-label=\"Slide suivante\">\u2192<\/button>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"do-you-have-a-project\" class=\"white \">\n    <div class=\"container \">\n        \n\n    <h2 class=\"title blue en\">Do you have a <strong>project<\/strong><\/h2>\n\n\n\n<div class=\"button-wrap\">\n            <a href=\"\/en\/contact\" target=\"_self\" class=\"btn-primary\">\n            Contact us        <\/a>\n    <\/div>\n\n    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