Secteur: Health

  • INNO Meet our agents Bart and James B., the B3 AI agents

    INNO Meet our agents Bart and James B., the B3 AI agents

    Always keen to guarantee its clients confidentiality, integrity, and data quality in the qualitative and quantitative studies it conducts, the B3 teams took the time to define the scope of intervention and the essential and non-essential features of its agents Barth and James B. After several months of development, we are proud to introduce our two new B3 contributors.

    For qualitative research, there is Bart, the moderator’s invaluable assistant. Bart is the “double agent” who follows up, remembers everything, and retains everything. For the quantitative analysis, there is James B., the participant’s assistant, who never influences them. His role is to ensure that the participant remains attentive and that their responses, which may sometimes seem incoherent, are in line with what they meant to say. In short, he is the working memory. With Barth and James B., we are further increasing the quality of our insights, with complete integrity.

  • Point of View Methodology

    Point of View Methodology

    How to successfully segment your customers? By Philippe Savereux and Alexis Bonis Charancle, CEO of Market Vision and Associate CEO of B3 TSI.

    It goes without saying that successful segmentation requires a good balance between qualitative and quantitative data. But what else? What are the best philosophical and practical approaches? What are the most relevant approaches? These are the questions we asked Philippe Savereux (Market Vision) and Alexis Bonis Charancle (B3 TSI), who work in partnership on these segmentation issues and reveal here some of the inner workings of this exercise.

  • Independent Nurses – evolving roles and practices

    Independent nurses in France mainly work at patients’ homes (84% of consultations) and play a growing role in vaccination, delivering on average 4.5 doses per month. One third of their workload is dedicated to chronic wound care, while 35% are considering advanced IPA training, mostly in cardiology. These figures highlight their expanding responsibilities and their pivotal role in preventive care.

  • Midwives – balancing tradition and new demands

    French midwives combine pregnancy monitoring (30%), postpartum care (27%), and prevention activities (26%) in their daily practice. Nearly 9 in 10 administer vaccines, with an average of 7.2 doses per month. Looking ahead, most expect their involvement in prevention and education to keep increasing, underlining their importance in women’s healthcare beyond childbirth alone.

  • Coming soon – Nurses and Midwives – Changes in their practices

    The new agreement between pharmacists and the French national health insurance system, which came into force on 7 May 2022, highlighted environmental issues for the first time: “Ecological and sustainable development issues, as well as the involvement of pharmacists in limiting the environmental impact of their activities, are a priority for the parties to the agreement,” in line with the ecological transition policy.

    Where do community pharmacists stand in their CSR efforts?

    We asked pharmacists themselves, please explore key insights from our survey of 100 pharmacists from the B3SantéPro panel!

  • TAMALOU X B3 – Caregivers as seen by healthcare professionals

    TAMALOU X B3 – Caregivers as seen by healthcare professionals

    The fiction of a healthcare system that can only be fully effective by removing the face-to-face interaction between healthcare professionals and patients from all the distractions of their environment has long since been debunked.

    This survey of doctors and paramedical professionals conducted by the research firm B3TSI for the creators of the Tamalou app highlights the cooperative relationship that doctors and caregivers have built with both patients and their loved ones.

    Nurses, physiotherapists and pharmacists, who are often involved in patients’ daily lives, are particularly keen to find practical solutions for more effective coordination with the relatives of vulnerable people. The same is true for doctors whose patients have little independence: pediatricians, of course, but also geriatricians and psychiatrists.

    The digital tool called Tamalou, which was evaluated by respondents, aims to streamline information and balance relationships – with everyone in their rightful place – within the circle of a patient who is frail due to age or illness. Explanations…

  • Corporate Social Responsibility Methodology

    Corporate Social Responsibility Methodology

    Companies just need a little push to take action on CSR issues

    While greenwashing—and social washing—are unfortunately fairly widespread practices among companies, there is a genuine desire among employees themselves to take action on CSR issues. There is also frustration among many organizations, particularly smaller ones, about not knowing how to take action.

    This observation motivated Florence Morgen, founder of O-, Alexis Bonis Charancle, Associate Director of B3TSI, and Didier Pencréach to develop a method called MS 17.169, with the dual aim of mobilizing employees and drawing on the 17 Sustainable Development Goals defined by the UN. Alexis Bonis Charancle (B3TSI) outlines the main points for us.

  • AJD X B3 – Second wave of barometers among general practitioners and pharmacists

    AJD X B3 – Second wave of barometers among general practitioners and pharmacists

    The campaign by the association Aide aux Jeunes Diabétiques (AJD)  entitled “Together, let’s spot the signs of type 1 diabetes before it’s too late” was launched on 1 October 2024.

    An initial B3santéPro barometer survey on the perception and knowledge of type 1 diabetes among 100 general practitioners and 100 pharmacy owners in France was conducted prior to the campaign in June 2024.

    This survey highlighted the practices of these healthcare professionals and identified areas where doctors and pharmacists needed to improve and expand their knowledge of type 1 diabetes.

    This survey highlighted the practices of these healthcare professionals and identified areas where doctors and pharmacists needed to improve and expand their knowledge of type 1 diabetes.

    Discover the key findings six months later! And follow the progress, with new results to be revealed in the autumn !

  • Business Development Methodology

    Business Development Methodology

    A good map is the best way to make the most of growth opportunities

    Mapping existing growth opportunities in a market on a single A4 sheet is not an easy task at first glance. Especially when it involves describing these opportunities using real strategic information. However, this is the challenge taken up by Alexis Bonis Charancle (B3TSI) and Philippe Savereux (Market Vision). Here, they explain their approach, including the principles behind the map’s construction and how to use it, with examples.