Commitments

The Art of B3 : A frame of mind and a sense of service above all.

Fast, curious, demanding, honest, and client oriented.

With professionalism, commitment, and good humor, every B3 team member
is here to support you turning projects into success, and insightfully so!
Thinking and Doing is our mantra. Come and talk with us!

The Art of B3 : Compliance, always.

Because doing things right is in our DNA,

Because we place integrity and high standards at the heart of our core values,

Because working with data—its processing and analysis—especially in the healthcare sector, is an obligation,

Because we know you make important decisions based on the insights we generate,

The B3 teams are committed to complying with current regulations (GDPR, transparency, pharmacovigilance in healthcare, etc.), adopting the highest research standards (ESOMAR, EphMRA…), and integrating the most relevant innovative technologies, especially those based on artificial intelligence—with the necessary duty of care, confidentiality, and cybersecurity.

Our team

Giving everyone a chance, based on their skills and aspirations, and finding where each person can best contribute so that B3 can continue to grow: this is the commitment we have made to and with all our employees.

Flexibility at work, an optimized working environment, a charter for harmonious coexistence, support from our mutual insurance company for well-being, the month of…, making room for young people… Beyond our salary policy, working at B3 also means the opportunity to develop your skills in a variety of areas, with frequent training to meet our clients’ standards and regulations (General: GDPR training, pharmacovigilance, ethics & compliance, IT security, etc. Business: business procedures, such as statistical processing, coding, CATI/CAWI, AI use, etc.).

Finally, our corporate programs give the team the opportunity to work together on meaningful projects.

Adopt your AI
Our ongoing program to test and then adopt new relevant use cases with generative AI across all our B3 businesses.

MS 17.169
Because we always like to test our methodologies before offering them to our clients, the B3 team has tested, approved, and committed to concrete actions that reflect sustainable development objectives that are relevant and impactful for our teams.

On the environmental side
Concrete actions chosen and implemented Recycling, reducing paper consumption, investing in the energy efficiency of our premises, and greening our premises.

On the societal side
Donating our time and expertise pro bono to associations, NGOs, and start-ups.

Our partners

The art and the manner also involve knowing how to build relationships with our partners based on respect, exchange, recognition, and trust through each of our collaborations. We do everything we can to ensure that our partners are fully satisfied with the B3 experience. And come back for more!

When requesting studies, this also means respecting our panelists by offering them studies that are likely to interest them. We do this with complete confidentiality and transparency, recognizing the time they devote to these studies and the value of their contribution.

Our commitments to social responsibility

SKILLS-BASED SPONSORSHIP AND PRO BONO EXPERTISE

For those involved in solidarity

Since 2014, we have been conducting a significant number of pro bono studies for variousassociations, non-governmental organizations and those involved in solidarity, incollaboration with Kayros, a research, consulting and forecasting firm dedicated tosupporting these actors.

For associations and start-ups in the health sector

We support associations and start-ups in the healthcare sector, capitalizing onour panels, particularly B3SantePro, to better help them progress with theirprojects.

We are currently supporting AJD – Aide aux Jeunes Diabétiques (AJD) on one aspect of their prevention and monitoring campaignentitled ‘Together, let’s spot the signs of type I diabetes before it’s too late’ through a six-monthly survey of pharmacists and GPs from our B3SantePro panel ontheir perception and knowledge of type I diabetes in children and adolescents.

We are also collaborating with Tamalou, a free app that facilitates coordination between families and professionals caring for sick children and dependent elderly people. In 2024, a study on the role of carers was conducted among 640 healthcare professionals from the B3santePro panel.

FINANCIAL DONATIONS TO ASSOCIATIONS :
OUR ONE HEALTH COMMITMENT

Fighting poverty

The art and the manner also involve knowing how to build relationships with our partners based on respect, exchange, recognition, and trust through each of our collaborations. We do everything we can to ensure that our partners are fully satisfied with the B3 experience. And come back for more!

When requesting studies, this also means respecting our panelists by offering them studies that are likely to interest them. We do this with complete confidentiality and transparency, recognizing the time they devote to these studies and the value of their contribution.

Support for health research, improved patient care and access to treatment

In 2024, we have chosen to support the Gustave Roussy Institute, a world-renowned centre dedicated to cancer research, treatment and prevention, which has been working for decades to advance medical science and improve patient care.

We also support the Mécénat Chirurgie Cardiaque association, which finances heart surgery for more than 400 children every year who live in countries where they cannot be operated on due to a lack of technical and financial resources.

OUR SOCIAL COMMITMENT TO EMPLOYMENT AND SKILLS DEVELOPMENT

Support for economic development in Côte d’Ivoire

Committed to the economic development of Côte d’Ivoire, we train and work closely with companies specializing in telephone surveys based in Côte d’Ivoire, under long-term subcontracting agreements: supporting local surveyors in their professional training, implementing the most demanding quality standards, ensuring full compliance of activities with EU regulatory requirements – particularly in terms of GDPR, providing studies, and contributing to satisfactory remuneration conditions.

We are thus affirming our commitment to creating sustainable jobs and promoting the development of Ivorian talent in the market research sector.

OUR ACTIONS TO PROTECT BIODIVERSITY

Support for sea turtle conservation

Committed to playing a role in protecting the planet for future generations, we have provided financial support to the NGO CEM, which is dedicated to marine species conservation in Côte d’Ivoire, with the aim of preserving one species in particular: sea turtles.

The Bas Sassandra region on the west coast of Côte d’Ivoire is the most important nesting area in Côte d’Ivoire and the most important in West Africa for leatherback turtles.

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