Studies & Analyses for Food Industry Professionals

Are you a player in the agri-food industry,
an expert in culinary / food professions

For over 35 years, we have been supporting the actors in your ecosystem to better
understand the expectations of professionals and consumers, their satisfaction, opinions, practices,
and to test new concepts, both in France and internationally with our partner network in more than 80 countries !
On average, 40 studies per/year.

An expertise at the service of
professionals and consumers.

With a wide range of qualitative and quantitative data collection methods – online, CATI, CAWI, phone to web, chatbot or AI agent, individual or group interviews… as well as with data processing capabilities from simple analyses to complex modeling, up to the generation and digestion of insights.

Choosing B3 means benefiting from the services of an sparring partner in the sector, to support you in your research study projects, speaking the language, adapted to the pace of the culinary professions, with controlled access to professionals in the field, with also mirrored access to consumers via the B3 monavisur public community.

All this, in full compliance with local/ regional, and international regulations (GDPR) and the highest standards and best practices in market research (ESOMAR).

Not to mention the B3 studio to explore the field of innovations!

Need to take the pulse of your clients

We give you access to the right contacts to gather accurate and actionable insights.

Managers and/or
collaborators in the
culinary professions

Restaurants, cafés, bars, hotels,
artisans in the food trades: caterers,
butcher shops, bakeries, pastry shops,
fine grocery stores, chocolatiers.
Other professionals
in the agri-food
ecosystem

Companies of all sizes
in management functions
(commercial, marketing, supply, HR, IT…).
Consumers and buyers
in parallel.

Let’s talk

We help you identify the most relevant targets to meet your challenges.

Our services for your ad hoc
qualitative and quantitative projects.

We tailor our support to your needs—whether you prefer autonomy or want to leverage our expertise.
From targeted interventions to full outsourcing across the healthcare market research value chain, in France and internationally.

ACCESS
The art… of reaching
and connecting

Quick question, opinion, validation, or launching a study or research project you want to manage directly in DIY mode ?

Expert boards, quantitative surveys, qualitative interviews, or even
a single question.

Access directly our network of professionals. We handle the contractual, regulatory, and compensation aspects for you.

DESIGN The art… of questioning and
choosing the appropriate wording

Do you have a study or research project and need expert advice to challenge, outsource the writing, or test a questionnaire/study protocol ?
A limited target audience and no room for error ?
Need to validate your study’s compliance with the latest standards ?

Call on our expertise in qualitative and quantitative research, web and telephone data collection, and our subject matter experts (healthcare professionals with expertise in a particular pathology, specific interest, DPO, regulatory matters, etc.).
RECRUITMENT The art… of selecting
and motivating

Need to call on professionals for a study or research project,
or for expert advice ?
DIY or with broader market research support ?
Looking for specific profiles (interest, practice, affinity, etc.) ?
Want to get the “right” sample size, the ‘right’ duration,
and the “right” compensation ?

Take advantage of our expertise in recruiting professionals,
our in-depth knowledge of their daily lives and regulatory requirements/obligations in terms of GDPR, PV, transparency, etc., and our B3SantéPro panel.
AD HOC COLLECTION The art and method… of conducting
and controlling data collection

Would you like to set up a study site?
Do you need logistical support for reliable, timely ad hoc data collection?

Entrust us with your fieldwork. We provide you with our infrastructure for hosting, fieldwork (CATI/CAWI/qualitative), our B3SantéPro panel, our teams (tele-interviewers/health expert moderators), and our quality control/consistency solutions (AI-assisted).
STATISTICAL PROCESSING The art and manner… of using
or creating statistics

Need “simple” statistical processing with flat sorting and cross-sorting, multivariate analysis ?
Ad hoc statistical support to build a profile or segmentation ?
Ad hoc modeling to feed forecasts, a value scale (satisfaction, quality of engagement, etc.) ?

Let our teams of experts in statistics and data science, assisted by artificial intelligence, guide you with our proprietary methodologies (Parent-Bonis Scale/OQVM, MR 17189, etc.) to get the most out of your primary and/or secondary data.
ANALYSIS The art and manner… of driving,
controlling, and detecting weak signals

Are you overwhelmed by data and need support with analysis, synthesis, and/or the “so what ?”
Do you want to refocus on a small number of KPIs?
Do you need an outside perspective to challenge/reinforce your analyses?

Take full advantage of our analytical expertise, supported by artificial intelligence, and our understanding of your ecosystem for optimal interpretation and informed decision-making.

Our consulting services in
statistics, data science, and analytics.

Do you need occasional support
in statistics, data science, or advanced analysis methods to successfully complete projects for your clients?

Our team of statistics experts is at your disposal to assist you with exploratory data analysis, modeling, trade-offs, segmentation, and all advanced techniques such as machine learning and deep learning to ensure the reliability of your clients’ predictive analyses.

We also support you as statistical advisors on your projects to develop barometric questionnaires or specific measurement scales: satisfaction questionnaires, PREMS, severity scales, etc.

Our turnkey solutions.

Qualify your targets and improve
your customer knowledge !

Qualify your targets and improve
your customer knowledge!

To better understand your clients, segment them more effectively, and personalize the approach according
to their needs, expectations, and profile.

B3QUALIF
Profiling and segmentation
Brand assessment
Usage & Attitudes (U&A)
Structure and boost your ESG actions,
giving meaning and voicing your actions !

Structure and boost your ESG actions, giving meaning and voicing your actions!

Nurture your ESG commitment with your employees and ensure that your ambition and ESG actions are in line with all your stakeholders.

MS17.169
Identify SDGs to consolidate teams, to identify, prioritize, and track actions in order to bring to life the commitments and measure their impact

360-degree relevant stakeholders image assessment
(clients, providers, partners, institutions…)

360-degree stakeholder satisfaction
(clients, providers, partners, institutions…)
Explore customer experiences
to better identify untapped potential and
convert your clients into ambassadors !

Explore customer experiences (culinary and food professionals and / or consumers) to better identify untapped potential and convert your clients into ambassadors !

To better decipher the “key moments” of your clients’ experience, anticipate their needs and expectations, and identify opportunities for your brands.

Customer journey, experience, and premium opportunities
Semantic explorer and opportunity mapping
Satisfaction and ambassador mapping for your brand/product

Our B3 Studio.

Want to generate or test new ideas or concepts with your professional clients
and/or stakeholders in your ecosystem ?
Need to calibrate your research and study projects ?

B3 Studio is perfect for you !

Learn more

Our Business cases.

1

Unlocking the full potential
of a famous Whisky brand

Unlocking the full potential
of a famous Whisky brand

Wealth of opportunities
Whiskey market explorer map – or how to seek out opportunities through dual segmentation : consumers and consumption occasions, with strongholds and missed opportunities.

Context
A well-known industrial whisky brand eager to break into new consumer markets and define how to do so without betraying its brand identity.

Objective
Identify and quantify new market opportunities, identifying string territories and missed opportunities.

Client Benefits
Confirmation of the business case for acquiring a new whisky brand with a complementary consumption positioning targeting the same consumer segment.

Methodology
B3 X Market Vision Semantic Explorer – AI powered
A methodology for identifying, quantifying, and visualizing consumption occasions using a consumer sample (focus groups, online forums, quantitative surveys) in 5 key steps.
Tuto méthodo
- Identifier les substantifs (noms communs) utilisés par les consos les plus pertinents pour qualifier et différencier les occasions de consommation.
  → identifier la sémantique caractéristique et différenciatrice des occasions de consommation et les matérialiser sur une carte exploratoire
- Qualifier les gisements par profils consommateurs actuels et potentiels, type d’exploitants et PdM des marques.
  → Identifier les gisements non exploités et les décrire par profil de consommateurs
- → Estimation des gisements non exploités à date par la marque, en volume et valeur, avec leur potentiel de développement pour la marque (indice d’encombrement marché, indice de facilité d’exploitation, type d’occasions premium / mainstream..)
- Recommandations et outils d’aide à la priorisation des opportunités
  → Prioriser les opportunités de développement et évaluer les modèles pour y aller (même marque, nouvelle marque, acteurs déjà présents…)
2

Estimating the penetration
rate of a brand, by category, in France

Estimating the penetration
rate of a brand, by category, in France

Context

A prepared meals manufacturer, present in several distribution channels, has consumption data but does not know its overall penetration rate in the French general population. The company wants to monitor this indicator over time to better position against competition.

Objective

Quantify the brand’s penetration rate in the French general population, by category and cross-category, and make it a measurable KPI over time.

Methodology

An online study conducted twice a year with 8,000 consumers, using an AI agent to stimulate recall of consumption moments (where, when, with whom, on what occasion). The method is conceived to limit recall biases and allow data triangulation.

Client Benefits

A robust and economical method to track penetration rate by category, identify recruitment and retention leverages, and estimate a growth potential of +12%.
3

Optimizing of a pastry chocolate
offer with a Trade off

Optimizing of a pastry chocolate
offer with a Trade off

Context

A manufacturer of pastry chocolate for professionals wants to strengthen its position among pastry chefs in a highly competitive environment with varied expectations (quality, origin, format, price, CSR).

Objective

Identify the most attractive combinations of product characteristics for pastry chefs, according to uses (glazes, mousses, cakes) and criteria (texture, taste, format, price, certifications).

Methodology

Qualitative interviews with 3 chefs to validate the criteria, followed by a quantitative “phone to web” study with 50 chefs, and a prototype test at Studio B3. Conjoint analysis on 5 key attributes according to usage.

Client Benefits

Two distinct offers were defined according to case usage, representing 90% of sales. Result : +18% sales increase in the professional target within 6 months.
4

Piloter la satisfaction par l’insatisfaction –
Reconquête et prévention du churn

Piloter la satisfaction par l’insatisfaction –
Reconquête et prévention du churn

Contexte

Un fabricant de matériel de cuisine professionnelle observe une perte progressive de clients restaurateurs. Il souhaite comprendre les causes de départ et anticiper les risques de churn.

Objectif

Identifier les facteurs d’insatisfaction ayant conduit à la perte de clients, détecter les signaux faibles de désengagement, reconquérir les clients perdus et prévenir les départs futurs.

Méthodologie

Phase exploratoire : entretiens semi-directifs avec 8 clients perdus.

Phase prédictive : enquête quantitative auprès des clients actifs, croisée avec les données CRM pour modéliser un score de risque de churn.

Bénéfice client

Réactivation de 12 % des clients perdus, identification de 22 % des clients actifs à risque, mise en place d’un tableau de bord d’alerte. Résultat : -18 % de churn et +9 points de NPS.
5

Bilan du capital marque et
de réputation dans 15 pays

Bilan du capital marque et
de réputation dans 15 pays

Context

Un fournisseur en épicerie fine souhaite évaluer sa marque auprès de ses clients (restaurants étoilés) et collaborateurs dans 15 pays, pour renforcer sa position et aligner sa stratégie avec ses valeurs.

Objective

Mesurer la notoriété, l’image et la perception de la marque, avec des indicateurs comparables (score de réputation, NPS, taux de recommandation) pour piloter les actions marketing, RH et communication.

Methodology

Phase qualitative : 36 entretiens dans 6 pays (clients et collaborateurs).

Phase quantitative : enquête multilingue dans 15 pays (1 200 répondants). Résultats livrés via un dashboard interactif de Brand Equity.

Client Benefits

Cartographie précise des perceptions par pays et par cible. +15 % de fidélité client, +10 points d’engagement collaborateur. Optimisation des investissements marketing et renforcement de la marque employeur.

1
Unlocking the full potential
of a famous Whisky brand
Tuto méthodo
- Identifier les substantifs (noms communs) utilisés par les consos les plus pertinents pour qualifier et différencier les occasions de consommation.
  → identifier la sémantique caractéristique et différenciatrice des occasions de consommation et les matérialiser sur une carte exploratoire
- Qualifier les gisements par profils consommateurs actuels et potentiels, type d’exploitants et PdM des marques.
  → Identifier les gisements non exploités et les décrire par profil de consommateurs
- → Estimation des gisements non exploités à date par la marque, en volume et valeur, avec leur potentiel de développement pour la marque (indice d’encombrement marché, indice de facilité d’exploitation, type d’occasions premium / mainstream..)
- Recommandations et outils d’aide à la priorisation des opportunités
  → Prioriser les opportunités de développement et évaluer les modèles pour y aller (même marque, nouvelle marque, acteurs déjà présents…)
2
Estimating the penetration
rate of a brand, by category, in France
3
Optimizing of a pastry chocolate
offer with a Trade off
4
Piloter la satisfaction par l’insatisfaction –
Reconquête et prévention du churn
5
Bilan du capital marque et
de réputation dans 15 pays

Are you a player in the agri-food industry,an expert in culinary / food professions

An expertise at the service of professionals and consumers.

Need to take the pulse of your clients

Let’s talk

Our services for your ad hoc qualitative and quantitative projects.

Our consulting services instatistics, data science, and analytics.

Our turnkey solutions.

Qualify your targets and improve your customer knowledge !

Structure and boost your ESG actions, giving meaning and voicing your actions !

Explore customer experiences to better identify untapped potential and convert your clients into ambassadors !

Our B3 Studio.

Our Business cases.

Tuto méthodo

Tuto méthodo

Do you have a project

Are you a player in the agri-food industry,
an expert in culinary / food professions

An expertise at the service of
professionals and consumers.

Our services for your ad hoc
qualitative and quantitative projects.

Our consulting services in
statistics, data science, and analytics.

Qualify your targets and improve
your customer knowledge !

Structure and boost your ESG actions,
giving meaning and voicing your actions !

Explore customer experiences
to better identify untapped potential and
convert your clients into ambassadors !