Context
A company wants to create a Client Immersion Space for all employees and executive / non-executive management.
Objective
To organize regular, confidential meetings and exchanges with professionals, clients, prescribers, or even non-users of the brand/products—to generate valuable insights at all levels within the company. These sessions are conducted in a professional setting and facilitated by B3 industry experts.
B3 Studio Solutions
Tailored, on-demand sessions based on team needs, including recruitment of both client and non-client professionals, and co-creation workshops. Three specific types of workshops are organized and led by B3 teams using a structured design thinking approach to generate concrete solutions. Each workshop has its proper format, content, method, and tangible outputs :
- For Strategic Marketing/Product Development Teams :
Concept testing for new products and features – twice a year
- For Customer Service Teams :
Testing new service improvements – once a year
- For Executive Committee, Strategic Committee, and Board Stakeholder Committee Members :
Foresight sessions to meet professionals/clients and anticipate trends – once a year
Client Benefits
A unique approach that puts the customer at the heart of the company’s priorities, fostering interaction, co-creation, and challenge with and by clients in a neutral environment. B3 facilitates exchanges in a neutral setting, to generate actionable insights at every level, right up to the Board of Directors.
