Services & Industries

Context
A manufacturer of premium hair care products for professional hairdressers (independent salons, franchises, chains) seeks to strengthen its position in a market with new consumer and hairdresser expectations (naturalness, ethics, personalization, “safe”). And a decreasing frequency of salon visits.

Objective
Identify and quantify new brand territories and untapped moments of use, considering five customer personas, their respective clienteles and opportunities for use (events, regular treatments, etc.), while preserving the brand’s premium DNA.

Methodology
A four-act approach using the B3 X Market Vision Semantic Explorer method, including 2 focus groups with salon managers and technicians, 20 qualitative interviews with professionals and consumers, and 2 quantitative studies (500 hairdressers and 4,000 consumers).

Client Benefits
Identification of a new ritual around the theme of marriage, relevant for one of the personas, and creation of an innovative product/service offer “between visits” for loyal customers. Result: a 13.5% increase in sales in the 9 months following the launch.

Context
A company develops a matchmaking and administrative service platform for independent craftsmen (masons, electricians, plumbers, etc.) and construction companies to address the shortage of skilled laborers, facilitating the requirements between company needs (large groups, SMEs) and available skills.

Objective
Identify priority selection criteria for users (craftsmen and companies) to optimize platform features and users experience: skill level, type of construction projects, reliability, duration, remuneration / compensation, working conditions, safety, appreciation etc.

Methodology
A qualitative study (15 interviews with independent craftsmen and 10 with company recruiters) followed by a quantitative study with an online survey of 150 users (100 craftsmen, 50 construction companies), to align the needs of both parties.

Client Benefits
Creation of new features and highlighting the most “critical” ones. Results: +28% increase in registrations on the platform in 6 months, +15% mission conversion rate thanks to adjusted criteria and simplified matchmaking process.

Context
A bank wants to improve satisfaction among its mid-sized company clients, particularly CFOs who expect both strategic services and solutions tailored to their management challenges (DSO, WCR, etc.) at competitive rates.

Objective
Identify dissatisfaction factors vs. current offer, detect signs of fragility and disengagement.

Methodology : in two stages
Stage 1 : 6 qualitative interviews of 30 minutes with CFOs from mid-sized companies (clients and prospects) to explore their expectations and frustrations.leurs attentes et irritants.

Stage 2 : Online quantitative survey with 50 CFOs from SMEs/mid-sized companies, cross-referenced with CRM data to model a risk score for fragility and an attractiveness score.

Client Benefits
Thanks to early detection of disengagement signals, the bank reduced its churn rate by 10% in one year. It also improved its commercial efficiency with a 25-point increase in NPS for this target group and was able to design a new automated analysis and reporting service offer.

Context
An innovative semiconductor company in growth phase wants to structure its financial communication as part of a fundraising effort with investors and industrial partners.

Objective
Assess the company’s notoriety, technological credibility, and perceived differentiation among key targets (funds, investment banks, innovation departments), and identify valuation leverages to integrate into its pitch.

Methodology
20 semi-structured qualitative interviews with analysts, sector investors, and innovation departments. Analysis of verbatims according to four dimensions: notoriety, technological credibility, growth potential, expectations regarding transparency and governance.

Client Benefits
Objective evaluation of its reputation and adjustment of its equity story pitch. Result: better preparation for investor meetings and enhanced perceived valuation during their funding round.

Context
A leading industrial subcontractor in luxury beauty wants to test a new nomadic single-dose packaging concept designed for mobile use. The goal is to validate this innovative format with end consumers and client brands.

Objective
Evaluate acceptability, attractiveness, and perceived value of the concept among two targets: consumers (end users) and B2B clients (marketing and innovation teams from luxury brands).

Methodology
A mirrored B2B2C and B2B test: an online quantitative study with 300 premium care users to evaluate the concept in “augmented reality” with virtual scenarios; 10 qualitative interviews with innovation and packaging managers from partner brands to gather expectations, barriers, and decision criteria.

Client Benefits
A concept “tested and approved” by 72% of consumers, particularly for travel use and touch-ups. Client feedback helped refine materials and CSR arguments. With a priority target.