A good map is the best way to make the most of growth opportunities

Mapping existing growth opportunities in a market on a single A4 sheet is not an easy task at first glance. Especially when it involves describing these opportunities using real strategic information. However, this is the challenge taken up by Alexis Bonis Charancle (B3TSI) and Philippe Savereux (Market Vision). Here, they explain their approach, including the principles behind the map’s construction and how to use it, with examples.