Always keen to guarantee its clients confidentiality, integrity, and data quality in the qualitative and quantitative studies it conducts, the B3 teams took the time to define the scope of intervention and the essential and non-essential features of its agents Barth and James B. After several months of development, we are proud to introduce our two new B3 contributors.

For qualitative research, there is Bart, the moderator’s invaluable assistant. Bart is the “double agent” who follows up, remembers everything, and retains everything. For the quantitative analysis, there is James B., the participant’s assistant, who never influences them. His role is to ensure that the participant remains attentive and that their responses, which may sometimes seem incoherent, are in line with what they meant to say. In short, he is the working memory. With Barth and James B., we are further increasing the quality of our insights, with complete integrity.