How to successfully segment your customers? By Philippe Savereux and Alexis Bonis Charancle, CEO of Market Vision and Associate CEO of B3 TSI.

It goes without saying that successful segmentation requires a good balance between qualitative and quantitative data. But what else? What are the best philosophical and practical approaches? What are the most relevant approaches? These are the questions we asked Philippe Savereux (Market Vision) and Alexis Bonis Charancle (B3 TSI), who work in partnership on these segmentation issues and reveal here some of the inner workings of this exercise.