Always keen to guarantee its clients confidentiality, integrity, and data quality in the qualitative and quantitative studies it conducts, the B3 teams took the time to define the scope of intervention and the essential and non-essential features of its agents Barth and James B. After several months of development, we are proud to introduce our…
How to successfully segment your customers? By Philippe Savereux and Alexis Bonis Charancle, CEO of Market Vision and Associate CEO of B3 TSI.
It goes without saying that successful segmentation requires a good balance between qualitative and quantitative data. But what else? What are the best philosophical and practical approaches? What are the most relevant…
Companies just need a little push to take action on CSR issues
While greenwashing—and social washing—are unfortunately fairly widespread practices among companies, there is a genuine desire among employees themselves to take action on CSR issues. There is also frustration among many organizations, particularly smaller ones, about not knowing how to take action.
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A good map is the best way to make the most of growth opportunities
Mapping existing growth opportunities in a market on a single A4 sheet is not an easy task at first glance. Especially when it involves describing these opportunities using real strategic information. However, this is the challenge taken up by Alexis Bonis…